"Come hang with Kate Spade": Ulta email say

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QuotesDp

Ulta Beauty has issued an apology after an email was sent to customers inviting them to "hang" with late fashion icon Kate Spade

The beauty brand's initial email, sent Sunday, included the subject line, "Come hang with Kate Spade" followed by heart emojis.

The body of the email contained information about Kate Spade's perfume "Sparkle".

Consumers quickly reacted to the brand's marketing outreach.

Another pointed out the email was sent on May 1, the first day of Mental Health Awareness Month.

On Monday, the brand issued an apology via email to customers for their "insensitive choice of words" in the previous email.

The email concluded with an apology to the Spade family, Kate Spade brand partners, and guests.

"Ulta Beauty recently sent an email featuring kate spade new york fragrance where a very insensitive choice of words was used by mistake

The brand shared an edited version of the emailed apology to their Instagram stories on Monday

The beauty brand sent the email May 1, the first day of Mental Health Awareness Month.